DISCOVER WHAT’S NEXT IN MELON
Meet the crop global experts in a unique venue in the first Global Melon Summit
KNOWLEDGE THAT GROWS VALUE
The Global Melon Summit brings together expertise, innovation, and global perspectives to explore the future of the melon industry.
Set in the inspirational surroundings of the Recinte Modernista de Sant Pau — a UNESCO World Heritage Site and one of the most iconic masterpieces of Catalan Modernism — the event will convene key experts from across the melon sector to exchange strategic insights on production, quality, market evolution, and consumer trends.
Join us to gain forward-looking perspectives, unlock new business opportunities, and foster long-term partnerships that create value at every stage of the chain.
Some of the topics
GLOBAL MARKET OUTLOOK
____________________________________
Phillipe Binard
Freshfel Delegate
INNOVATION AND
GENETIC DEVELOPMENT
____________________________________
Jordi Quilis
Biotechology Director
at Semillas Fitó
MARKET AND
CONSUMER TRENDS
____________________________________
Presentation of an exclusive
global study by NielsenIQ
Summit content overview
*Details of the programme can be subjected to change.
1. Global context of the melon market: Production and trade data, global trends
2. Main markets in Europe and US: key demand countries
Speaker: Service Provider (tbc)
3. Geopolitical and regulatory impacto on melon production.
Speaker: Phillipe Binard / Freshfel
1. Innovation in melon crop: use of technology and genetic advances and their benefits for melon production. Ecological footprint in melon
Speaker: Semillas Fitó (Breeding – Biotech – Seed Tech)
2. Production technology: Technology for extreme post-harvest conditions and mechanical harvest trend (tbc)
1. Consumption trends in Europe: Analysis of consumer habits and purchase behaviors. Premier presentation of NielsenIQ study.
Speaker: NielsenIQ & Fitó
2. How to communicate with consumers through brands: debate forum
Emerging opportunities:
New market niches such as exotic varieties, demand for immigrants, processing…
Branding trends:
how to position melon in European Markets
Promotion strategies (On/Off line): use of social media, digital platforms, and other proposals to promote melons
1. Success Stories: Waikiki
2. Event Conclusions by interactive participation with the audience
Event moderation by Jean Paul Judson. Founder of Nowmore
